Wednesday, February 20, 2013

Racism and Stereotyping in Advertising

Even though we may not think it, and that people say it does not exist anymore, racism is definitely still around. Advertising is one place that it is easy to pin point racism and stereotyping. It is easy to make an ad based off stereotypes like how white people can't dance, African Americans are great sports players, Asians are great extremely smart, women, Asians, and old people can't drive and so on. It is definitely not a good thing to do but the fact still remains that racially stereotyping in advertising still exists whether or not people think otherwise. I want to say that advertisers do indeed have ethical responsibility to not create ads of this nature but they are ads that are easy to make because when people see them they automatically assume that what is being shown is the truth.

Couple examples:
First shows that this car is so simple even a woman can drive it. As if driving is a difficult task that only men are capable to do so. From my experience women are bad drivers, and so are men, and the elderly, and pretty much everyone of any national background, my list can go one and on. This ad shows that women are exclusively bad drivers and by purchasing this car they will be raised to the same level of a man and be able to drive perfectly well.
Second ad shows a young Asian boy who received an A+ on this test because he wrote on paper. What? he learned on paper so he got an A+? Stupidest ad I have ever seen, but the fact that a young Asian boy is type cast shows the typical stereotype of Asians being great at math and school. You can put any person of any national background and this would still be a stupid ad, but because there is an Asian boy as turned this stupid ad into a racially stereotypical ad pointing out that "Asians are good at math"



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