Interruptive advertising is one of the most annoying types of advertising I have ever experienced.
I absolutely hate when commercials pop up in the middles of my music stream or while I am watching television. If anything it makes me less receptive to the product. Now that we have DVR though it is a lot easier to just bypass television commercials, but Pandora has commercials that get you when you least expect it. It's extremely frustrating that I can't skip it too. Does not make me very receptive to purchase. Generally I mute the speakers.
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